Strategic
Design Thinking Training Course

Spark Innovation & Build Prototypes // 2-DAY WORKSHOP

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Overview

In today's complex and unpredictable business environment, characterized by volatility and uncertainty, organizations must adapt quickly to change and navigate ambiguity to drive innovation and business growth. Embracing the principles of innovation, rather than imitation, is crucial for success. This interactive workshop aims to unleash individual potential by fostering creativity and the development of products or services aligned with the principles of being Creative, Digital, SMART, Green, and Sustainable. By doing so, participants can enhance customer experiences, maintain competitiveness, and capitalize on growth opportunities in their respective industries, echoing Steve Jobs' belief that "innovation is the only way to win."

Terminal Objective

At the end of this program, participants will be able to apply 5P’s Design Thinking® methodology and build actual lo-fi prototypes to solve users’ problems and unmet needs innovatively.

Key course outcomes

  • Discover ways to be brave and bold to think differently and creatively.
  • Apply 5P’s Design Thinking® methodology to build and/or design creative solutions.
  • Be human centric to understand user/customer deep value, challenges and unmet needs.
  • Identify problems based on users’ frustrations, pains and goals.
  • Propose a range of creative ideas as solutions and craft a hypothesis.
  • Design and build actual lo-fi prototypes to be tested by the users.
  • Apply Design Thinking with ease in the organization by identifying a Persona.

Who is this course for?

Jr and Sr Level Executives who has the passion to build creative and innovative prototypes or solutions to deliver superior customer experience.

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Our Trainer

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Seelan V. Karthi MSc, CIP, CTP, 6Sigma Green Belt

Seelan V. Karthi is a full-time corporate trainer, facilitator, coach, consultant and speaker. He has coached and trained, students, fresh graduates, junior executive level to MD and C-Suites with the purpose to make them better individuals in what they do best and how they contribute back to the society and community. He has an elaborate 22 years of work and project experience in more than 150 companies/institutions and industries combined.

FEATURED CLIENTS

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STRATEGIC DESIGN THINKING COURSE SYLLABUS & OUTLINE

Day 1

Module 1: Principles of Design Thinking for Innovation

• Understand competencies of a Creative Thinker and Critical Thinker.

• Appreciate the benefits and importance of Design Thinking in the industry.

• Recognize qualities of great Design Thinkers and Innovators of the world.

Activity: 5 Case Studies, Group Activity, Group Discussion and Facilitation


Module 2: Design Thinking for Creative, Digital, SMART, Green and Sustainable Innovation

• Reignite the creativity & innovation within you that will shape the future.

• Discover and understand innovation adoption curve in organizations.

• Understand 5P’s Design Thinking® Methodology.

• Activity: Case Studies, Videos, Group Discussion and Facilitation


Module 3: Persona, Being human centric and caring

• Understand the definition of persona.

• Appreciate the importance to care about the users in today’s business world.

• Develop a customer persona which include their frustration, behavior and goals.

• Activity: Group Activity, Group Discussion and Facilitation


Module 4: Problem, Identifying the right issue

• Understand the definition of problem.

• Recognize the importance to frame the right user challenge and pain.

• Discover the user’s problem that needs to be solved.

• Activity: Group Activity, Group Discussion and Facilitation

FAQ & FURTHER INFORMATION

Tools & Technique

Videos, Case Studies, Exercises, Group Discussions, Group Activities, Presentation, De-Brief and Facilitation

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